In my last article, I discussed breaking through the infinite noise in today's marketplace to become a trusted advisor. So, how will you do this? Simple… The most potent marketing weapon you have in your arsenal is actually… YOU… because unlike Corporations there is only certainly one of YOU in the entire world.
What we teach in Attraction Marketing is how to utilize attraction marketing strategies to become that person… That leader and that expert that everyone really wants to work with… The sort of person whose telephone calls and emails are welcomed and valued in place of detested and deleted.
You can be that person.
I've been studying human psychology for decades, and what might surprise you, is that attraction between people isn't really a selection, it's a biological response. By learning just how to flip these attraction switches on within ourselves, we automatically begin to attract others. Two of the very powerful triggers in existence are value and status. Individuals are genetically programmed to feel attraction towards others who've equal or higher degrees of value and status bettheguys, and you're no different. We respond this way because we stand to get power via an association with that person.
If you're able to begin a relationship with an individual of greater status and value, your value and status automatically increase as well throughout that association alone. New doors and opportunity are opened. New, inside knowledge can be gained that's only reserved for people within that circle. New alliances and partnerships with other powerful people can be formed.
That's why you're at sales meetings regularly to get insights from industry leaders. This is the reason you idolize the most effective Realtors on stage at your company events and crowd around them to listen in on the conversations. This is the reason you applaud for the company's CEO when he speaks. These individuals have something of value to offer you, and by associating together, you have power to gain. We've been programmed this way from the beginning, and if you struggle with finding customers in this industry, now you know why.